50 Quid Bloke

A term used to describe a retail customer type by Nick Hepworth, editor of the 'Word Magazine.' The kind of customer that spends his Friday afternoons buying albums in his local CD store.

 Adults are now buying more CDs than teenagers as Spotify, ITunes and other ways of buying music are killing the younger generation's thrill of owning a CD. So with the internet to check up on the latest gossip with artists, younger people don't need to buy music magazines. According to the British Phonographic Industry (BPI), these are the figures for the age groups that buy CDs.

• 12-to-19 age group accounted for 16.4% of album sales in 2002, a sharp fall in 2000 down to 22.1%.
• 40- to-49-year-olds went the other way, rising from 16.5% to 19.1%.
• Buyers in their 50s (14.3%) are not far behind.
• People over the ages of 40 will soon be buying more than 50% of CDs.

Therefore what is the point in your target audience and content being aimed for younger audiences when they get this news from the internet. This is the main reason why my target audience is for older people. Magazines similar to mine like 'Mojo' and 'Uncut' are increasing in sales as it is the older generation wondering around WH Smiths for music magazines.
















"The 50-quid bloke probably has an iPod but uses it as a radio rather than a substitute for his CDs."



The 'fifty quid bloke' however is a big user of the internet but still spends money on things like CD's because he likes the feeling of owning music. The younger generation are being brainwashed into using the internet as a way of listening to music whereas they should be saving music by buying CDs as they are the next generation. The older generation and 50 quid blokes are soon to be extinct leaving a generation of spotifing, ITunes worshipping slaves.