Serif- which is a font with tails and feet on the ends of letters.
Non-serif- which is a font without tails or feet and is seen to be more trendy and used in modern magazines whereas serif is more traditional.
Handwriting- this is a font which looks hand written but is obviously typed but is seen to be more person and is used by authors if they have a message to the reader.
In my own magazine I'm considering to use serif fonts to relate to an older audience to try and bring back the past and be more retro. Having a different font to the rest of the modern magazines will then stand out and be more unusual.
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